Nana Bianca | We accelerate Startups with Acceleration Programs, Coworking and Events in Florence

Instal.com

Adv marketing

The first Italian advertising network dedicated to the world of mobile apps.

Headquarter

Florence

Founding year

2012

Link

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Vino.com

E-commerce

Vino.com is the online wine shop that boasts one of the most accurate selections of the best wines and spirits.

Headquarter

Florence

Founding year

2014

Link

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Booncy

Adv marketing

Booncy is a company specialized in high-performance marketing automation, which develops and monetizes highly advanced platforms in the e-commerce and travel sectors.

Headquarter

Florence

Founding year

2019

Link

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Equixly

Cybersecurity

Equixly is the penetration testing platform guided by artificial intelligence to face the challenge posed by the increase in cyberattacks.

Headquarter

Florence

Founding year

2022

Link

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Depop

E-Commerce

Depop is a circular fashion marketplace where anyone can buy, sell and discover desirable second-hand fashion items.

Headquarter

London

Founding year

2011

Link

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A new way of coworking

In the spaces of Nana Bianca you can find desks and meeting rooms, participate in an extensive calendar of weekly events and organize tailor-made activities.

Explore coworking

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Ragazza che presenta un pitch su un palco durante un evento di startup, presso la sede dell'Innovation Center di Nana Bianca e FCRF a Firenze. L'evento è parte del programma di accelerazione Hubble, Cybershield, CTE Prisma, Italian Lifestyle, Bravo Innovation Hub ed Estra e-qube.

Three people discuss in front of a screen in Nana Bianca's meeting room in Florence, using advanced technologies for presentations and business meetings.

A team of professionals works in Nana Bianca's meeting room, with a blackboard to jot down strategies and a stimulating environment for brainstorming sessions.

Two women talk in a relaxing area of Nana Bianca's coworking, with modern furnishings and natural lighting, perfect for informal meetings and networking.

Large open space of Nana Bianca's coworking in Florence, with shared desks, ergonomic seats and a bright environment ideal for teamwork and productivity.

Two professionals discuss in front of an iMac inside Nana Bianca's coworking spaces in Florence, in a modern environment equipped for startups and freelancers.

We design events

We have created a weekly calendar of events to bring connections, fun and the contamination of ideas to life.

Events calendar

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We host your events

Rent our spaces to create your personalized event with the support of a dedicated team.

All spaces

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How it started

The idea of founding Nana Bianca was born from the story of Paolo, Alessandro and Jacopo.

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Paolo Barberis

Co-Founder Nana Bianca

Paolo Barberis, founder of Dada Spa in 1994, was a pioneer of digital trends, bringing the company to the stock market. He launched SuperEVA in 1999 and served as Innovation Advisor at Palazzo Chigi from 2014 to 2018. He was appointed Officer of the Order of Merit of the Italian Republic in 2018 and today he is the main shareholder of Nana Bianca. His biography is available on Wikipedia.

Vedi la Bio

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Alessandro Sordi

Co-Founder Nana Bianca

The founding partner of Dada Spa has left a significant mark on the sector, has held leadership roles at Register.it Spa and has served on the boards of directors of Audiweb and Fedoweb. He currently holds key positions in Nana Bianca, Digital Innovation Hub Toscana and Confindustria Firenze, where he pursues his innovative and strategic vision. He is currently president of companies such as Instal, Hoopygang and UP.

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Jacopo Marello

Co-Founder Nana Bianca

As a founding member of Dada Spa, he was a pioneer in the field of connectivity and online presence, contributing to the development of products and services such as Digital Music, Mobile Applications, Mobile Services and Social Community. He launched the Dada.pro and Register.it business unit, in addition to working on advanced online advertising solutions. Later, he shared the project to create the startup studio Nana Bianca.

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Breaking Nana Bianca

Exit

February 20, 2026

Depop, the second-hand startup, acquired by eBay for 1.2 billion dollars 🦄

Depop, the marketplace that has revolutionized the way in which new generations buy and sell used clothing, changes hands: eBay has in fact announced the acquisition of the platform from Etsy for a record amount.

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Network News

October 27, 2025

A Pivot lesson with Recivu

Every startup that faces a pivot has a story to tell. That of Recivu, the startup of the Hubble acceleration program, is special: in a few months it went from the retail market to a business that faces a 3 billion euro problem for Italian companies.

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Events

September 22, 2025

Il futuro del coding con l’AI: torna il Cursor Meetup a Firenze

Firenze si conferma ancora una volta punto di riferimento dell'innovazione tecnologica italiana. Il 24 settembre alle 18:30, nella sede di Nana Bianca, si terrà infatti il secondo Cursor Meetup, un evento dedicato allo sviluppo software nell'era dell'intelligenza artificiale.

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Network News

June 12, 2025

The artificial intelligence that guides your personal growth: here is Coach AI by 4books

A digital assistant designed to accompany users on personalized growth paths: 4books accelerates expansion into international markets by integrating advanced AI capabilities.

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May 8, 2025

🚀 Hubble 9: the 6 startups selected for the Florentine accelerator

The Hubble acceleration program has chosen six innovative projects for its ninth edition. These startups stand out for their use of artificial intelligence and for their ability to respond to concrete needs in the digital landscape.

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Meet the Startup

April 10, 2025

Circular Technologies, how is the market for the recovery of old hardware devices growing

The startup revolutionizes the circular ICT market, helping companies to reduce costs and environmental impact through the recycling and reconditioning of computer devices

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Meet the Startup

April 16, 2024

Who's in the office tomorrow? To facilitate hybrid work, there is Nibol

The platform allows the booking of desks, parking spaces and meeting rooms at the company headquarters

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Meet the Startup

May 13, 2024

A refusal becomes a marketing tool: Recivu and the path of the digital receipt

The founder of the Hubble 8 acceleration program startup talks about the present and the future objectives of a project that reduces the environmental impact of paper receipts

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Read all the news

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Depop acquired by eBay for 1.2 billion dollars 🦄

Recivu closes a 500K € round

Demo Day Italian Lifestyle: protagonists and perspectives

We try to build the future

Supporting human innovation

We are an innovation ecosystem based on models of Startup Studio, Acceleration and Coworking.

We accelerate

Nana Bianca offers 7 exclusive acceleration programs to promote and support youth entrepreneurship, leading teams during the execution of their business project.

Instal.com

Vino.com

Booncy

Equixly

Depop

A new way of coworking

In the spaces of Nana Bianca you can find desks and meeting rooms, participate in an extensive calendar of weekly events and organize tailor-made activities.

We fund the extraordinary

We believe in people to design the future together one idea at a time.

We design events

We have created a weekly calendar of events to bring connections, fun and the contamination of ideas to life.

We host your events

Rent our spaces to create your personalized event with the support of a dedicated team.

How it started

The idea of founding Nana Bianca was born from the story of Paolo, Alessandro and Jacopo.

Breaking Nana Bianca

We build the future with